The reaction I get from people when I introduce new marketing tools is priceless. They just can't believe how much time and effort they can save by using the right and often free marketing tools.
The most common reason for not using the right marketing tools is unawareness and abundance.
It takes a lot of time to find new marketing tools and even more time to set up an account and really understand how this tool will help you improve your digital marketing efforts.
In this post, I will try to list only the best free online marketing tools and explain how they can help you grow your business.
Let's do this!
After implementing all these tools, you can at least expect to:
Install this free SEO tool and run powerful analysis of any website. You can check your own website, your competitor's website or other great websites you want to learn from. Click on the link to see a video of how it works and download it for free.
Here's how it looks when I enter QuickSprout.com in the Screaming Frog Seo Spider tool:
Type in any website's url and get insights. Click on the link and just try it for yourself. It only takes a few seconds an nog sign up needed.
Very handy to see where your competitors are getting links from.
There are many things you can do with this SEO Toolbar. Click on the link to see a tutorial. I also use it to see which of my pages have a high authority on the web. After installing the extension you can enter the following in Google's search bar: site:[your site's url] to get an overview of only your pages. With the extension activated you can see how much authority each page has.
Here's how it looks for Moz:
These tools are a must! After implementing or updating your sitemap.xml you need to upload it in your Google and Bing Webmaster Tools. These tools give you a lot more insights. You can for instance see if there are broken links on the web pointing to your website or analyze which pages are doing well in search results. I strongly advise you to seek advice if you are not familiar with these tools.
Google has announced that website loading time is a ranking factor. Also, many people leave your website if it loads too slow. With a few simple adjustments, you can heavily increase you site loading speed.
Pigdom, GTmetrics and WebPagetest.org (free)
These tools can give you insights in the speed of your website and individual pages. You can dig deeper into the analytics and gain advice in how to improve your site's speed.
I find Kraken.io by far the best tool to optimize images for the web with almost no quality loss. Here's an example. On the left side, you see the compressed image and on the right side the original image. Can you spot any quality loss?
Using Social Media can take up a lot of your time. Here are some tools to help you out.
Hootsuite and Buffer are great tools to schedule posts to all you Social Media accounts. The thing is, you’re probably already using one of those. I’m going to reveal to you how to use two new tools to automate your Social Media efforts even more, so you can spend more time engaging with your audience.
Tweets with images receive 150% more Retweets. To get the most out of your Social Media efforts, I’m going to show you how you can make breathtaking graphics in under 10 minutes, even if you’re not a designer.
If you want to learn more about Visual Marketing and where to find Free Stock Photos, check out my Visual Marketing Guide.
I used to use Open Source tools like Gimp and IncScape. I still do sometimes, but just like Photoshop and InDesign, these tools take time to master.
Luckily, Snappa, Canva, Desygner and other great visual marketing tools, have made it easy to create beautiful graphics in a snap. All three tools are somewhat similar. Just pick one. They all provide templates like: Facebook Cover, Infographic, Twitter Post, you name it. After you select what kind of design you want to make, you just drag and drop backgrounds, elements and text. Amazing!
Using the right Hashtags can drastically improve your reach on Twitter. Back in the days, I just guessed which hashtags I used. Now, I made a small list and update it every six months.
I suggest you do the same. Go to Hashtagafy.me and RiteTag.com and look up important key words in your industry.
Did you know for instance that the Hashtag "Digital Marketing" performs a lot better than "Online marketing"? Check out this small overview of popular hashtags in Digital Marketing: