When it comes to growing your business, visual content is extremely important to engage with your audience. At the end of the day, we are all humans and we like seeing beautiful things. Believe me, the pictures you will be seeing in this post are really breathtaking.
Not only that, I will also show you how to edit them and how to make and use other visuals like infographics, video en slides to strengthen your campaigns. Be sure to sign up for the mailing list, since I will be updating this post regularly.
For those who are wondering if visual content really is that big of a deal, here are some stats, (source)
I did my best to review all the sources and make sure the photos are licensed under creative common public domain, meaning that you can do whatever you want with the pictures, even for commercial use. I would still advice you to take a look for yourself and if you notice that there are restrictions, please notify us.
Even though I suggest you should make your own collection, I understand that not everyone has time to go through thousands of images. I've made a small collection of a few of my favorite stock images and uploaded it on Facebook and Google+. Here are a few examples of that collection in a slide deck:
Grab a nice picture and add some stats about your interests. A nice background picture helps a lot to increase the amount of shares on social media.
The picture in the embedded tweet at the beginning of the post is made with Snappa It's a super easy to use tool where you can choose a prefixed size like a Facebook ad, Twitter cover or your own custom size. Second, you can upload an image for your background or use one from their database. You can add layers, fonts and many other things to make it just the way you like it. Try it for yourself. It's free to use and no download required.
Again, grab a nice picture but this time add a nice quote. One extra tip. There are huge communities on Goole Plus where people share quotes. I usually get about 30 likes and 5 shares whenever I share a beautiful quote. Be sure the quote represents your company.
There really is a difference in these three image file types and there are mainly two things you could do wrong. The first is compressing an image too much, loosing a lot of it's beautiful colors and second, not compressing which makes your web page load slower. So which file type do you need? Read this infographic and find out
Make sure your images are optimized for the web. Compress images by using Kraken.io and specify dimensions. Make images SEO friendly by saving pictures with a proper name, providing them with a title tag and alt tag.
The headline is what make people decide if they should read further or not. Since it's so important I would like to introduce to you a tool to help you come up with the best headlines.
Before using this tool I had the following headline for a post I wrote "The ultimate list of online marketing tools". Not that great, I know! It's just another long list of marketing tools, who cares? Now I'm going to rewrite my entire page and tackle this problem; "How to Solve the Biggest Problems with Online Marketing Tools". Much better right? Try it for yourself
Two Open Source tools I like using are: IncScape and Gimp. You can download both for free and they're fairly easy to work with, after watching a few tutorials.
You can also use online tools like Snappa, Canva and Desygner. They're are very easy to use and will get you some great results, fast.
If you don't want to do it yourself, you can always hire a freelancer on platforms like Fiverr.
With tools like Canva and Piktochart you can make your own infographics. These tools are free to use and you can pay for extra features like removing their logo. Here is the infographic I made, using Piktochart
Embed This Image On Your Site (copy code below):
You've just seen two examples of slide decks made with SlideShare. Don't underestimate their power. They are easy to make, easy to use and easy to embed anywhere. In Twitter posts, people don't even have to leave Twitter, which increases your chances they will go through it. You can even convert your SlideShare decks into animated Gifs.
You can create your own video with tools like PowToon and Moovly. If you want to get serious about video marketing, you should hire a freelance video maker on a platform like Viedit.
Here is my first explainer video I ever made using PowToon. It only took me about 1.5 hours to make it and I'm pretty pleased with the results:
Visuals are important in engaging with your audience. Luckily, there are many beautiful images you can use for any project, for free. Also, there are a lot of tools which help you to edit your images to tell your story in an authentic way. Last but not least. Too many website owners, marketers and even designers don't put visuals to good use. Master this art and you will have a major competitive advantage.
I would love to know how you are planning to use what you've learned here in your strategy. Also, if you have questions, please don't hesitate to ask.
You can also read this article in Dutch: Gratis Stock Foto's
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